De Haan Petfood, located in Nieuwkoop, specializes in the production of wet dog and cat food in the form of high-quality meat chunks in gravy. VE Partners, together with Eddy Nijhof, General Manager, took over the company in 2019. After the takeover, the brands were revitalized, new high-quality products were introduced, and growth of more than 50% was achieved.
“I appreciated the open and creative discussions with VE Partners on the development of the company and the market, as well as our strategy to create value. We look forward to further expanding that success as part of United Petfood,” said Eddy Nijhof.
“We thank Eddy Nijhof and his team for a very pleasant collaboration in recent years. They have achieved a lot and it was a pleasure to be able to contribute to this as a sparring partner. The company is ready for the next step in its growth cycle” stated Bjørn van Knippenberg (Partner at VE Partners).
