The company is active via its B2C channel and B2B channel. Life has 35 stores in Benelux and its own brand is active globally.
The group controls the entire supply chain from design until after-sales with production outsourced to dedicated partners. It has developed a successful and scalable business model that benefits from the combination between B2C and B2B sales.
There are strong opportunities to continue the historic growth by opening new Life stores (both in Benelux as in new countries) and further expand the B2B business through amongst others shop-in-shops. The end-market shows attractive dynamics due to the increase of the importance of outdoor in the life of consumers.