De Haan Petfood

The company produces canned petfood for both dogs and cats and is predominantly active in the pet specialty distribution channel with its own brands and private label. The pet food market is growing as pet ownership is still increasing in many markets and pet owners spend more on their pets. The canned petfood market resurged following years of decline as consumers increasingly appreciated the high recyclability of cans who have the lowest environmental footprint of all wet petfood packaging types.

The management team and VE Partners teamed up to professionalize the Company, improve its brand positioning and innovate with new plant-based and all-meat recipes.